Best Email Marketing Software for Coaches 2026
- GetResponse's Creator plan is the only one of the two built with a native course creator (up to 500 students) and live webinars bundled in, which matters for coaches who sell programs directly from email.
- AWeber's Lite plan starts at $12.49/month billed annually and includes 3 landing pages and 3 automations, while its Plus plan at $19.99/month unlocks unlimited automations and landing pages.
- AWeber also offers a Done-For-You setup tier at $20/month plus a setup fee, where its team builds the email system, templates, and a welcome series within 7 days.
- GetResponse's Starter plan runs $15.58/month billed annually with unlimited monthly sends, while the Creator plan (built for course-based businesses) is listed at $56.58/month billed annually.
For most online coaches, GetResponse is the stronger pick because its Creator plan bundles a course creator (up to 500 students), live webinars, and a website builder alongside unlimited automation workflows and landing pages — the exact stack a coach needs to nurture leads and deliver paid content without stitching together three separate tools. AWeber is the better fit if you want a simpler newsletter-and-funnel setup, especially its Done-For-You tier, which has AWeber's team build your emails, landing page, and welcome series for you. Check the official pricing pages before you commit, since promotional rates change often.
| Product | Best For | Starting Price* | Standout Feature | Deal |
|---|---|---|---|---|
| GetResponse | Coaches selling courses, webinars & programs | From $15.58/mo billed annually (Starter) | Course creator + webinars on the Creator plan | View Deal |
| AWeber | Coaches who want a done-for-you setup | From $12.49/mo billed annually (Lite) | Expert team builds your email system in 7 days | View Deal |
*Pricing reflects figures listed on official pages at time of research; confirm current rates before purchasing.
Which email marketing software is best for online coaches?
GetResponse is the better overall match for coaches because it's one of the few platforms that pairs unlimited email automation with a built-in course creator and webinar hosting, so you can nurture an audience and deliver a paid program from the same login. AWeber is a close alternative for coaches whose business is simpler — a lead magnet, a welcome sequence, and a sales page — and who'd rather have a team set that up for them than build it from scratch. We've covered both platforms individually in our GetResponse review and AWeber review, and we go deeper on the head-to-head trade-offs in our AWeber vs GetResponse comparison.
Is GetResponse better than AWeber for coaches?
For coaches specifically, yes — GetResponse's Creator plan is purpose-built for people monetizing knowledge, bundling a course creator (supporting up to 500 students), webinars, a website builder, and premium newsletter subscriptions on top of unlimited automation workflows and landing pages. AWeber's top self-serve tier (Plus) covers unlimited automations and landing pages too, but it stops short of native course hosting or webinars, meaning a coach would need a separate tool like Leadpages or a course platform to round out the stack. If your coaching business already lives on Kit or ActiveCampaign, our Kit vs ActiveCampaign comparison for course creators is also worth a look before you switch providers.
What does GetResponse's Creator plan actually include?
It includes unlimited monthly email sends, unlimited automation workflows, advanced audience segmentation, abandoned cart recovery, sales funnels, a landing page builder, webinars, a website builder, and a course creator capped at 500 students — all features listed on GetResponse's own pricing page. That's a meaningfully different feature set than its entry-level Starter plan, which caps out at one custom automation workflow and skips the course and webinar tools entirely.
What does AWeber offer coaches that GetResponse doesn't?
AWeber's clearest differentiator is its Done-For-You tier, where AWeber's own team builds your branded email template, a landing page, a thank-you page, a signup form, and a welcome series within 7 days, plus gives you 30 days of unlimited edits afterward. That's a genuinely useful shortcut for a coach who doesn't want to learn an email builder at all. AWeber also keeps transaction fees low on its built-in ecommerce tools (0.6% on the Plus and Done-For-You plans versus 1.0% on Lite), which matters if you're selling a program or digital product directly through email links rather than a separate checkout.
How much do GetResponse and AWeber cost?
AWeber's Lite plan is listed at $12.49/month billed annually with 1 email list, 3 landing pages, and 3 automations, while Plus moves to $19.99/month billed annually and removes those caps entirely, adding priority 24/7 support and advanced reporting. The Done-For-You tier sits at $20/month billed annually plus a setup fee (listed as $599, discounted to $79 in a current promotion); AWeber's self-serve Lite and Plus plans each come with a 14-day free trial, while the Done-For-You tier is purchased directly as a managed setup service. GetResponse's Starter plan is listed at $15.58/month billed annually, Marketer at $48.38/month billed annually, and Creator — the plan coaches will likely want — at $56.58/month billed annually; all three include unlimited monthly sends, with features scaling up at each tier. Both vendors' promotional pricing shifts regularly, so confirm the live numbers on each pricing page before buying.
Do both platforms offer a free trial?
Yes, AWeber explicitly offers a 14-day free trial on its self-serve Lite and Plus plans, and GetResponse's pricing page directs new users to a free trial as well, so you can test automation workflows and landing pages on either platform before paying. We'd suggest trialing both with a small list and a single automation (like a welcome sequence) to see which editor feels faster for your workflow, since that's the tool you'll be in daily as a coach.
Should you also consider a dedicated landing page tool?
Possibly — if you're running paid ads to a coaching offer and want more design flexibility than either email platform's built-in builder provides, a dedicated tool is worth layering in. See our Leadpages review for online coaches for a closer look at when that extra investment pays off.
Bottom Line
GetResponse is our pick for online coaches in 2026 because its Creator plan is the only option here that natively handles course delivery and webinars alongside unlimited automation and landing pages, cutting down on the number of tools you need to run your business. AWeber remains a solid, lower-friction alternative if a done-for-you setup and a simpler feature set matter more to you than built-in course hosting.
Frequently Asked Questions
Is GetResponse or AWeber cheaper for a coaching business just starting out?
AWeber's Lite plan, listed at $12.49/month billed annually, is cheaper than GetResponse's entry Starter plan at $15.58/month, but AWeber's cheapest tier caps automations and landing pages at 3 each, while GetResponse's Starter includes unlimited sends.
Does AWeber have a course creator like GetResponse?
No, AWeber's plans focus on email, landing pages, and ecommerce tools rather than native course hosting; coaches wanting to sell a course directly on AWeber would need a separate course platform.
Can I try either platform before paying?
Yes, AWeber offers an explicit 14-day free trial on its plans, and GetResponse's pricing page also offers a free trial path for new signups.