HubSpot vs GetResponse for Small Business Marketing (2026)
- GetResponse's Starter plan lists at $19/mo ($15.58/mo billed annually) but caps automation at a single custom workflow.
- GetResponse's Marketer plan, its most popular tier at $59/mo ($48.38/mo annually), unlocks unlimited automation workflows, abandoned cart recovery, and sales funnels.
- HubSpot centers on a free native CRM with Marketing Hub add-on tiers, making it stronger for teams that want sales and marketing data unified in one record.
- GetResponse includes unlimited landing pages on every paid plan, while HubSpot's landing page and automation depth scales with higher-cost tiers.
GetResponse is the better fit for most small businesses that just need affordable, unlimited email automation, landing pages, and basic ecommerce recovery tools without a steep learning curve. HubSpot makes more sense once a business needs its marketing data tied closely to CRM and sales tools, but that depth typically comes at a higher cost as contact lists and feature needs grow — check HubSpot's official pricing page for current details. For straightforward small business marketing automation on a budget, we'd start with GetResponse.
| Feature | HubSpot | GetResponse |
|---|---|---|
| Best for | Teams that want CRM and marketing unified | Small businesses wanting affordable automation |
| Entry pricing | Entry plans exist but scale with contacts and features — check the official pricing page | Starter plan listed at $19/mo ($15.58/mo billed annually) |
| Automation workflows | Available on paid Marketing Hub tiers, scaling with plan level | 1 workflow on Starter; unlimited workflows from the Marketer plan up |
| Landing pages | Included on paid tiers | Unlimited landing pages on every paid plan |
| Ecommerce tools | Available through integrations and higher tiers | Abandoned cart recovery, promo codes, and revenue tracking built in from Marketer up |
| CRM depth | Commonly described as including CRM functionality tied to sales tools — confirm specifics on HubSpot's site | Contact tagging and segmentation, not a full CRM |
| Get the deal | Try HubSpot | Try GetResponse |
Which platform is more affordable for small businesses?
GetResponse publishes a clear entry price, with its Starter plan listed at $19/mo (or $15.58/mo when billed annually), while HubSpot's marketing pricing is structured around tiers that typically expand in cost as contact counts and feature needs grow — we'd recommend checking HubSpot's official pricing page before budgeting, since it isn't a flat per-seat fee the way GetResponse's plans are. GetResponse's most popular tier, Marketer, lists at $59/mo ($48.38/mo annually) and is the plan where automation really opens up. For a small business comparing total cost of ownership over a year, GetResponse's published, flat tiers may make budgeting more predictable than HubSpot's typically scaling structure.
How do HubSpot and GetResponse compare on automation features?
GetResponse restricts automation on its cheapest plan but goes unlimited starting at Marketer, which also adds advanced segmentation, abandoned cart triggers, visited-URL automation, and event-based workflows. HubSpot's automation capabilities are generally described as tied to its broader CRM and sales tools, which could allow workflows to factor in deal stages or sales activity rather than just email behavior — though exact functionality and tier availability should be confirmed on HubSpot's pricing page. GetResponse's automation, by contrast, is purpose-built around email, ecommerce, and funnel behavior rather than a sales pipeline. If readers want a deeper look at automation-first platforms built for CRM use cases, our ActiveCampaign review covers a similar category of tool.
Is HubSpot better than GetResponse for CRM-driven sales teams?
HubSpot is often positioned as a stronger option for CRM-driven sales teams because its marketing tools are commonly described as working alongside CRM and sales features, potentially letting sales and marketing reference shared contact and deal records — though the specifics of pricing and plan inclusions should be verified on HubSpot's official pricing page. GetResponse offers contact scoring, tagging, and segmentation, but it isn't a CRM replacement; it's built for marketers running email, landing pages, and automated funnels rather than managing a sales pipeline. Small businesses with a dedicated sales process — quotes, deal stages, follow-up calls — may get more value from HubSpot's unified approach, while solo marketers and small ecommerce brands may find GetResponse's focused toolset simpler to run. For businesses weighing CRM options specifically, our guide to the best CRM for small business consultants is a useful next read.
Which is easier to set up and use?
GetResponse is generally positioned as a self-serve platform aimed at marketers and small ecommerce teams, with prebuilt automation templates, a visual email editor, and signup forms and popups available on every plan. HubSpot's broader toolset — reportedly spanning CRM, sales, and marketing features — means there's more surface area to learn, and many small teams lean on HubSpot's onboarding resources or a partner agency to get workflows configured correctly. If ease of setup and a shorter learning curve matter more than deep CRM integration, GetResponse's narrower feature set works in its favor.
Who should choose GetResponse vs HubSpot?
Choose GetResponse if the priority is affordable, unlimited email automation, landing pages, and ecommerce recovery tools without needing a full CRM — its Marketer plan in particular bundles abandoned cart recovery, sales funnels, and promo code tracking at a predictable monthly rate. Choose HubSpot if the business already runs (or plans to run) a sales pipeline and wants marketing automation connected to CRM and deal records — check HubSpot's pricing page for which tiers include which features. Businesses still comparing dedicated email platforms before committing to either suite might also want to read our AWeber vs GetResponse comparison for a narrower email-marketing-only view, and teams specifically evaluating HubSpot for ecommerce chat use cases may find our ManyChat vs HubSpot breakdown relevant.
Bottom Line
For most small businesses focused on marketing automation rather than full CRM management, GetResponse offers unlimited automation workflows, landing pages, and ecommerce recovery tools at a price point that tends to be more predictable than HubSpot's scaling tiers. HubSpot remains a strong pick if a CRM and sales pipeline connection are part of the plan, but that depth typically comes with a steeper cost and learning curve as a business grows — confirm current HubSpot plan details before deciding. We'd point small business owners toward GetResponse first unless CRM integration is a hard requirement.
Frequently Asked Questions
Is GetResponse cheaper than HubSpot for small businesses?
GetResponse publishes flat tiered pricing starting around $19/mo ($15.58/mo billed annually), while HubSpot's marketing pricing typically scales with contact count and feature tier, so readers should compare both official pricing pages directly for their contact list size.
Does GetResponse have unlimited marketing automation?
Only from its Marketer plan and above; the entry Starter plan is limited to a single custom automation workflow.
Which platform is better for ecommerce small businesses?
GetResponse bundles abandoned cart recovery, promo codes, and revenue tracking into its Marketer plan, while HubSpot typically delivers ecommerce functionality through integrations and higher-tier plans.